This process helps you get everyone on board, so there’s no time wasted with designing ads that you won’t use in the end. Now that you know what a mood board is, let’s see why it’s useful to create one.Ī mood board design can help you when you have too many ideas and want to get them organized, or you don’t really have any, and you want to gather a few assets in the same place to get you inspired.Īn advertising mood board is also a great way to present your pitch to your team members or clients who need to approve the look and feel of the future ad campaign.īesides these, a marketing campaign mood board is useful whenever you need to:įor someone who cares about how their ads look, gathering all the ideas and then designing them can take time.Īn advertising mood board helps you gather everything in one place to recreate the look and feel of an ad, which you can share with anyone for approval or feedback. What’s the Purpose of an Advertising Mood Board? If you want to stick to the physical mood board, you can create one starting from a collage that you can use as a mood board template in Creatopy, then print it. You can go even further and search for ideas through your own photos or books.Īnything related to your campaign message can be a great piece of inspiration. Get inspired by magazines, newspapers, or drawings, which you can cut out and glue onto your mood board. Here are some mood board examples straight from the TV series. If you want to get all Mad Men about it, you can also make a physical board. You can have all the elements at hand in a Brand Kit. Moreover, you can search for imagery on websites that offer free stock photos and save those on your computer.īut since it’s easier to keep everything in one digital place and also be able to share the inspiration with your team, you can save all these elements to Creatopy and use our platform as a mood board maker. The platform also allows you to create your own board of inspiration, which you can even share with your team and just keep it private. Pinterest is one amazing place where you can find anything you’re looking for. There are many sources online that you can use to search for elements to include in your ad mood board. It’s completely up to you and your working style to choose the one that best fits your marketing campaigns. There are two types of ad mood boards: digital or physical. You can also create a brand mood board (if you don’t have one already) and let it inspire your ad mood board. It’s a beneficial asset because it helps you stay consistent throughout all platforms and billboards. What Is an Advertising Mood Board?Īn advertising mood board is a collage of visual elements such as images, typography, descriptions, and other elements that will guide your process in designing ads.Īdvertising mood boards are great to use for one single ad but also for extensive campaigns that include more than one ad combined with visuals for social media or print. Let’s explore what a mood board is and how to make a mood board for your marketing campaigns. Mix that with your mood board for branding, and you’ve got yourself a recipe for ads that are not only on-point but also unique. And it’s called an advertising mood board. What if there would be an easier way to gather the inspiration to create impactful ads? This is why you need fail-proof ads to make your audience relate to your message, then click on them to see more about what you have to offer.īut this may be difficult to achieve because it takes hours of research, planning, and implementation. That’s the last thing you want people to say about the ads you create.
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